Benefits, Strategic HR

Top 3 Ways to Engage Millennials in Their Health Benefits

By Missy Jaeger, VP of Client Success at Keas

One of the most studied generations ever, Millennials have definite workplace preferences and generational attributes that can guide outreach and communications. According to a US Chamber of Commerce Research Review report, Millennials do value their benefits package: More than half say it’s an important factor in choosing a job, and well over 60% cite benefits as a reason to stay with a company. But to reinforce that value, HR professionals need to find an effective way to communicate.

As more Millennials enter the workforce, HR professionals—many of them Millennials themselves—are scrambling to find a way to effectively communicate the value of their benefits package and engage Millennials meaningfully in benefits programs.

One of the most studied generations ever, Millennials have definite workplace preferences and generational attributes that can guide outreach and communications. According to a US Chamber of Commerce Research Review report, Millennials do value their benefits package: More than half say it’s an important factor in choosing a job, and well over 60% cite benefits as a reason to stay with a company. But to reinforce that value, HR professionals need to find an effective way to communicate.

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Missy Jaeger has over 25 years of experience with health and wellness as a workplace initiative that promotes well-being, reduces health risks, and ultimately drives employee performance and productivity—areas critical to top- and bottom-line business performance.