By Sophie Sakellariadis
To increase morale, productivity, and profit, creating the right culture and boosting employee engagement is essential in today’s competitive environment. Yet 75% of culture change initiatives fail. Why?
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Traditional culture change initiatives rely on metrics that give a snapshot of employee satisfaction, engagement, and productivity without revealing the mindsets that actually drive behavior. For example, typical employee engagement surveys measure “favorability” towards aspects of a company and its culture, but do not reveal the “why” behind the survey results.
Sophie Sakellariadis is a senior consultant at Monitor 360, where she helps clients in government and the private sector understand and shape narratives that can either help or hinder their strategic goals. Prior to joining Monitor 360, Sophie worked on initiatives related to Haiti at the Clinton Global Initiative headquarters in New York City and wrote for the Ghanaian National newspaper, The Daily Graphic.