HR Management & Compliance

What Makes ‘On-Demand’ So Popular?

Yesterday’s Advisor began to explore the findings of a recent survey suggesting that the on-demand economy is more popular than ever. Many worry what this might mean for traditional business models. Today, more on the topic of the on-demand economy.

Among the survey’s other findings:

  • USERS EXPRESS POSITIVE EXPERIENCES, DRIVEN BY FINANCIAL REASONS: Seventy-five percent of Americans who have used one of the on-demand economy services report a positive experience, and merely 1 percent say their experience has been mostly negative. Eighty percent of users say that the industry saves them money, and 79 percent believe the industry gives people greater access to things and experiences they would not be able to afford otherwise.

  • OFFERORS SPEND CONSIDERABLE TIME ONLINE BUT ARE EQUALLY LIKELY TO HAVE PRIVACY CONCERNS: Offerors consider themselves tech savvy (73 percent), yet while 79 percent report using social media apps to stay connected to friends and family, three out of four (77 percent) respondents report having concerns about their privacy.

  • OFFERORS THINK COMPANIES HAVE AN OBLIGATION TO A SOCIAL CONTRACT: In addition to believing they deserve benefits, 62 percent of offerors say employers have an obligation to provide workplace education and training, and 62 percent believe that on-demand economy companies should reimburse their workers for some job-related expenses. Yet, while most offerors in the on-demand economy think the industry should do more for them, 49 percent oppose government regulations requiring the industry to provide the same benefits as full-time workers if it comes at the expense of job security; 40 percent favor government regulation.

Senator Mark Warner of Virginia and Purdue President Mitch Daniels, former governor of Indiana, serve as honorary cochairs of The Aspen Institute’s new Future of Work initiative—a year-long nonpartisan effort to identify concrete ways to strengthen the social contract in the midst of sweeping changes in the 21st-century workplace and workforce.

“The last official government survey of the contingent workforce was a decade ago, long before the app-driven, On-Demand Economy had blossomed,” said Daniels. “So, not unusually, Washington is far behind the times in understanding even how many workers and consumers we are talking about, let alone their interests, needs and concerns.”

“Millions of Americans are turning to the On-Demand Economy for greater flexibility and income, but still worry about their financial security,” said Warner. “As more Americans earn their income from more than one employer, we need a 21st-century social contract that meets their needs.”

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