Personalization, providing rewards, and understanding what employees want are key to maximizing value in employer-sponsored health and wellness programs according to results from a new national survey released by Welltok, Inc., developer of the CaféWell Health Optimization Platform ™ and the National Business Group on Health (NBGH), a nonprofit organization that leads initiatives to address the most relevant healthcare issues facing employers today.
The survey, Whispers from the Water Cooler: What motivates employees to improve their health and well-being, explores how employees view an employer’s involvement in programs that impact physical and emotional health, social connectedness, and financial security. The survey also examined the impact of rewards, uncovered participation motivators, and exposed where opinions differ by gender, income, and age.
“The majority of companies providing health and well-being programs can maximize the value of what they are offering, regardless of their current levels of employee participation,” said Michelle Snyder, chief marketing officer for Welltok.
“Clearly, not every group is motivated by the same drivers and there is room for all to grow. The findings confirm that employers must connect individuals with the right topics and content, as well as create the right support networks if they want to generate the highest possible return on investment.”
Based on the responses of over 1,000 full-time employees working for large companies, the results show that a vast majority perceive employer-sponsored programs as having a positive impact.