Hiring & Recruiting

Recruitment: Your Next New Hire Can Be Found Offline

How do you find top talent? If you are using the Internet for recruiting you may want to rethink that option. It’s easy to take advantage of the opportunities on the web to connect with potential hires. A quick look at their profile—followed by a Google search—and then, if they check out, an introductory e-mail is sent.

However, the Meetings Mean Business coalition recently surveyed over 300 small business owners in regards to in-person meetings and over half agreed that the best way to find new employees is out in the field, whether at industry conferences or other face-to-face meetings.

The business owners believe that meeting in-person has a positive impact on relationships and promotes collaboration. According to the survey, 96% said an in-person meeting yielded a return on investment (ROI). The tech industry found even more success with a 100% ROI.

“As the founder and CEO of a small business, I can vouch for the fact that investing in face-to-face meetings provides a return on investment and helps grow the bottom line. Meetings have helped Social Tables expand our customer base, enhance our software, and ultimately grow our business. It’s a competitive advantage we have used to build relationships with new clients, motivate employees, and demonstrate thought leadership. Meetings are simply part of the fabric of our company,” says Dan Berger, CEO of Social Tables.

The infographic, below, highlights more key findings from this survey. For a larger view, click on the image.