Hiring & Recruiting

Are You Using Mobile Keywords Correctly?

In a world where many businesses are competing for the same talent, companies that want to get ahead need to start investing in technologies and strategies that improve their recruiting efforts. One of the most effective ways to enhance recruitment is the use of mobile keywords. In fact, mobile keywords and mass texting will revolutionize your recruitment process if used properly.

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Benefits of Using Mobile Keywords

Many job seekers now use mobile devices when researching job opportunities and looking for open positions. Although many other methods of connecting with candidates via mobile are also available, such as texting and mobile websites, mobile keywords offer unique benefits that make them an ideal choice for recruiters. Specifically, mobile keywords allow job candidates to connect with potential employers quickly, get the information they need about an open position and even complete job applications with very little time or effort.

To get the most out of mobile keywords, follow these simple steps.

  1. Choose the right mobile keywords.

The first step to using mobile keywords is to select words that apply to each open position you want to advertise. For example, if you are looking for a customer service representative, you might choose the keyword “SERVICE.” Make sure that every keyword you select has a clear connection to the job opening and is easy for job candidates to remember. Create new, unique mobile keywords for each job opening you want to advertise.

  1. Advertise your mobile keywords.

After you have chosen the right keywords, share them with candidates via as many channels as possible. Some channels to consider include texting, job sites, social media and printed marketing materials. The more places you post these keywords, the more job candidates will see and use them.

  1. Ask interested candidates to text keywords.

Invite anyone interested in a given position to text the associated mobile keywords to receive more information. Using the right software, you can setup automated responses to be sent to anyone who texts this keyword. You can also collect the job candidate’s contact information at this time.

  1. Communicate via text.

Once you have established a relationship with a job candidate, your human resources department can use texting to collect additional information about the candidate’s experience and background, schedule interviews, send reminders for appointments and even follow up after meetings have taken place.

  1. Keep the contact even if it doesn’t work out.

Even if a given candidate isn’t a good match for the position they originally wanted, keep the contact in your database in case another position opens up in the future. If another job opening becomes available and you think that candidate could be a good match, send them an alert via text message. The candidate can then decide whether he or she wants to ask for more information or apply for the new position.

When your company is trying to recruit new employees, mobile keywords can be an invaluable tool. Not only do they provide job candidates with a simple way to connect with your company and apply for open positions, but they also allow you to collect contact information quickly and open a line of text-based communication. Using this line of communication, you can move the individual through the recruitment process more efficiently. If the individual isn’t a good match for a certain job but may hold promise, you can hold onto the contact information and maybe use it again in the future.

Ken Rhie is the CEO of Trumpia, which earned a reputation as the most complete SMS solution including user-friendly user interface and API for mobile engagement, Smart Targeting, advanced automation, enterprise, and cross-channel features for both mass texting and landline texting use cases. Mr. Rhie holds an MBA degree from Harvard Business School. He has over 30 years of experience in the software, internet, and mobile communications industries.