Tag: Guy Kawasaki

Amazon’s 2011 Best Business and Investing Books of the Year So Far

Amazon keeps a continual tab of what it deems the best books of the year so far in several categories. Here are the online giant’s best business and investing books so far in 2011. 1. Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz. The president and chairman of Starbucks […]

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Enchantment: The Art of Changing Hearts, Minds, and Actions

Employment law attorney Michael P. Maslanka reviews Guy Kawasaki’s book Enchantment: The Art of Changing Hearts, Minds, and Actions and shares some key points on persuasion that can easily be adapted to your business. Less Is More First off, keep it short. Kawasaki suggests looking at the best slogans (e.g., “Got milk?” or “Just do […]

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