HR Management & Compliance

E-mailed Pink Slips Create ‘Walking Negative Ads’


Survey says … more companies are using e-mail to deliver bad news. That’s going to result in a lot of disgruntled ex-employees forever spewing negative opinions about your company.


U.S. workers may want to think twice before opening that e-mail from the boss—it might be a termination notice, says a recent poll conducted for the workplace communications-oriented Marlin Company.


Termination by E-Mail


In Marlin’s 13th annual “Attitudes in the American Workplace” poll, conducted by Harris Interactive®, 10 percent of respondents said their company had used e-mail to fire or lay off employees. And 17 percent indicated their own boss had used e-mail to avoid other difficult face-to-face conversations.


Frank Kenna III, Marlin’s president, concluded, “E-mail has become the new shield of today’s business. Companies hide behind it to avoid the negative reactions of unhappy employees.”



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“While e-mail works fine for day-to-day communication, the last thing you want to do is use it for something as sensitive as layoffs,” Kenna said. “That risks turning former employees into disgruntled ones who can become walking negative advertisements for your firm.”


Humiliation by E-mail


The survey also found that 5 percent of respondents reported getting a humiliating e-mail that was copied to other individuals. Additionally, almost one-quarter of workers have received a politically incorrect e-mail, 15 percent have gotten one sent in anger, and 13 percent reported receiving flirtatious e-mails.


“E-mail etiquette is still in the middle ages, and for too many employees, anything goes is the rule,” said Mr. Kenna. “Just like companies have telephone policies, they need to have e-mail policies with clear rules for what is and isn’t permissible.”


E-Errors, Embarrassing at Best


The survey also found that workers make frequent other “e-errors.” Almost 20 percent said they had sent an e-mail to the wrong person (potentially very embarrassing), and 38 percent had sent one without an intended attachment (probably mildly embarrassing).



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What Can You Learn from the E-Survey?


This “Attitudes in the American Workplace” survey serves to reinforce a few basic messages about e-mail:


–Learn how to use your e-systems so you don’t fire off a sensitive e-mail to the wrong person (or to the whole company).


–Follow company guidelines for appropriate content. (If there are no guidelines, write them.)


–As you write, ask yourself, “Would I be comfortable if this e-mail were made public?”


–Take time to check your message before hitting “send” so you don’t have a “quick-finger-whoops” moment.


–Be wary of “smart”” computers that supply information for you—they might just not supply the address you were hoping for.


–Treat employees with respect and dignity. That means no “e-terminations,” no e-discipline and no e–performance appraisals.


Always Something New


HR—you’ve got to love it, but there’s always something new to stay on top of. If it’s not e-problems, it’s new laws, regulations, and court decisions. More on that in tomorrow’s Advisor.

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2 thoughts on “E-mailed Pink Slips Create ‘Walking Negative Ads’”

  1. Yes, the buck should start and stop with HR when it comes to being the company watchdog. Too many times people seem to fear reporting activities because of repercussions, not realizing that whistleblower statutes shield them from retaliation.

    This checklist is an excellent start and recommendation. If HR cannot perform these regular audits, because of resource constraints, then the audit and training functions could be outsourced to a consultant who, on a regular basis, will do the assessments. Based on their findings, company or department trainings can then be done to make certain employees (including managers) are knowledgeable and conversant in regard to compliance.

    What is troubling, however, is when such fundamental issues simply go over the heads of some employees. These are things that should be common sense knowledge such as confidentiality, conflict of interest, denigration of the competitor, interference with business opportunity. If they aren’t getting those basics, it troubles me on how to even broach the subjects.

    Yvonne LaRose, CAC
    recruitandretain.net

  2. I had a client send me some flirtatious emails. At first it was very subtle, and I wasn’t sure it was flirtatious. Then it became OBVIOUS! I work for a government agency, and I explained to him that our emails are monitored and he would not want to send me an email I wouldn’t want my husband to read or he wouldn’t want his wife to read. He really got the hint when our agency was involved in federal investigation and people are on trial in federal court for their actions. They went through our communications like a fine tooth comb. We are both lucky those emails were not chosen! He stopped!

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