HR Strange But True

Fashion Exec’s Facebook Faux Pas Not Funny, Says Employer

By: Elaine Quayle

What was he thinking?  When a fashion house CFO vented, blogged, and tweeted his workplace frustrations on his social media outlets, he forgot that more than his friends could read them!

According to The Wall Street Journal and other media reports, Gene Morphis, chief financial officer of Francesca’s Holdings, used his blog, “Morph’s View,” and his Facebook and Twitter accounts to make some comments about company business and personnel that might be better left unposted.

The article says Morphis had tweeted “Dinner with board tonight. Used to be fun. Now must be on guard every second,” and facebooked “Earnings released. Conference call completed. How do you like me now Mr. Shorty?”  

These postings may have been ill-advised. But when he posted after an initial public offering, “Sold $275 million of secondary shares. Earned my pay this week,” it triggered an internal investigation by outside counsel for the publicly held company. Morphis was then fired for cause, with the company issuing a statement that Morphis had “improperly communicated company information through social media.”

Looks like social media caused this CFO to morph from the runway to the unemployment line.