Benefits and Compensation

9 Superstar Qualities of ‘A’ Salespeople (and What to Pay)

Anderson, who offered five dangerous weaknesses of sales people in yesterday’s Advisor, is president of the Selling Skills Institute and developer of the proprietary Shift Thinking Selling Methodology. He asks, How many of those weaknesses are represented on your sales team?

Look Only for ‘A’ Players

“A” players are not a commodity, says Anderson; you’re going to have to pay. Top performers earn between $165,000 and $290,000 plus. Sure, that’s a lot of money, says Anderson, but I’m talking about superstars.

Remember, Anderson says:

  1. “A” players always have options.
  2. “A” players command a premium salary in their market.
  3. “A” players are worth every penny.
  4. “A” players can be hired … but most often they are recruited.

I encourage you, if looking to build or improve your sales team—always head toward an A player, says Anderson.

Nine Superstar Qualities to Look for in Sales Candidates

Look for people with the following superstar qualities, says Anderson:

1. Self motivated. You want people who don‘t need to be micromanaged.

2. Results driven. Look for people who are driven by goals and a passion to help others.

3. Resilient and persistent. You need people who don’t quit easily, and who, when knocked down, get right back up and start again.


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4. Not egotistical.  Find people who don’t allow their egos to get in the way—that understand that life isn’t all about them.

5. Vision. Look for candidates who know where they are headed, who have goals in writing and a roadmap for how to reach them.

6. Responsible. Find employees who accept responsibility—for successes as well as failures—and avoid excuse makers.

7. Lifelong learners. You want people who understand that selling is a craft and that to excel they always must be learning. The skills that got them where they are won’t be sufficient to get to next level of success.

8. Communicator. Look for hires who are skillful communicators who listen, who listen to understand, who ask meaningful questions, and who possess excellent writing skills.

9. Selling Skills. Finally, of course, find people who are able to build rapport, establish credibility and trust, are likable, yet at the same time assertive.

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