Mobile Recruiting Websites—Good Examples and Strategic Approaches

In yesterday’s Advisor, expert Matt Adam busted three myths of mobile recruiting while speaking at the Society for Human Resource Management’s (SHRM) Talent Management Conference and Exhibition, recently held in San Diego. Today, Adams shares a good example of a mobile site, plus several ways to best approach recruiting via mobile.

For a good example of a site, Adam suggests checking out (Adam is chief talent strategist, NAS Recruitment Innovation, in Cincinnati.)

Good sites feature:

  • Snackable content. Who we are, what we do, invitation to “join our talent network.”
  • Auto tech. It is nice to have some form of auto technology that notifies potential candidates when jobs come up.
  • Balance. Communication is a delicate balance. You don’t want to bug potential candidates, but you do want to keep them engaged.

It’s an HR Playbook bundle! Order now to get both HR’s Game Plan for the Future and Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization for one low price.

Mobile Approaches You Can Try

Apps. Adam is not a big fan of apps, he says. Apps are for things you want to do again and again. They are expensive to build and maintain. If you want to experience a good one, search the app store for “pepsico careers,” he suggests.

QR Codes. These codes, which operate much like bar codes but hold 350 times more information, can be effective, says Adam, as long as:

  • They are easy to scan.
  • There is a reason to scan.
  • They take the scanner to a mobile-friendly landing page.

Also, says Adam, be careful where you choose to display your quick responses (QR) codes. For example, two places to avoid:

  • Subway cars (There’s no phone service down there.)
  • Sides of busses (You’re going to make people run alongside the bus to scan the code?)

SMS (texting). A lot of messaging today consists of pictures, says Adam. SMS works, but keep in mind these concerns:

  • You may need full opt-in consent to be texting.
  • You need to keep anything you text relevant—you have to show respect for the person you are texting.

Games. Check out the Catch the Oreo game—a positive, augmented reality attention getter.

Recruiting via mobile is just one way that technology is changing the way HR pros do business. Human resources has always been a rapidly evolving industry, but the last few years have brought challenges that are unparalleled in scope and impact. Dizzying technological advances, talent management challenges, new regulatory changes—it’s a lot to keep track of. But BLR®’s HR Playbooks are here to help, and now our first two go-to guides are available in one convenient bundle!

Click here to get two HR Playbooks for one low price.

Planning your HR strategy and looking for the latest in best practices for recruiting, retention, technology, and engagement? Look no further than the HR Playbooks. Get our first two books in one cost-saving bundle. Click here

For a limited time, you can get both of these best-practice guides:

HR’s Game Plan for the Future

The Brave New World of HR is here now! Are you prepared? To help you get your head around big-picture strategy for 2015 and beyond, HR’s Game Plan for the Future provides a detailed rundown of trends, case studies, and best practices in such diverse areas as recruiting, outsourcing, HR technology, engagement, and succession planning.

Employee Retention and Satisfaction: How to Attract, Retain, and Engage the Best Talent at Your Organization

The related challenges of retention and turnover are on every HR manager’s front burner. Turnover is your organization’s most debilitating disease. Retention—of the people you want to retain—is the backbone of your organization’s success. Read Employee Retention and Satisfaction to explore the many facets of retention and engagement, including practical guidance, new approaches, and proven methods for achieving excellence in these challenging times.

Don’t pass up this opportunity—order your HR Playbooks today and start strategizing!

Visit the BLR® Store to Learn More