Learning & Development, Recruiting, Talent

Best Practice: Training Programs Drive Expansion, Sales Says Real Estate Franchise

Keller Williams, Inc., leverages training as a tool to attract and retain agents, increase their sales, and boost the company’s bottom line.

“Training fuels all of our success,” said Dianna Kokoszka, CEO of the company’s KW MAPS (Mega Achievement Productivity Systems). In 2014, Keller Williams set a goal to increase its agent count by 14%. By the end of the year, it had exceeded that goal by 4 percentage points, resulting in an 18% increase and a total of more than 112,000 associates.

“Because of our focus on training, we attract more new agents than any other real estate franchise,” said John Davis, president of Keller Williams. “As a commission-based industry, our challenge is to guide thousands of new associates through our training programs so they can get into production quickly and build their businesses. This creates more opportunities for them and more opportunities for their families.”

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