Talent

Change Fatigue More Problematic Than Leaders May Think, Says Survey

The grinding, continuous volume of change may be wearing out employees, but often senior leaders don’t see it, according to a seven-country survey of senior executives at large corporations.

“Dynamic business environments and a culture of continuous change is the new normal for large organizations, and it’s only going to accelerate,” said Tyler Durham, partner and president of Ketchum Change, the change management and employee engagement unit of global communications firm Ketchum.

Durham adds, “Employees don’t have time to adapt to one change before the next one is upon them. The challenge for leaders is to drive change in ways that energize and empower people and ensure their organizations are prepared both culturally and operationally to embrace change as opportunity.”

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