HR Management & Compliance, Talent

Why HR and Communication Departments Need to Work Together to Create an Engaged Workforce

By Jeff Corbin, CEO and Founder, theEMPLOYEEapp

In Fortune’s most recent 100 Best Companies to Work For list, it was determined that one of the most significant trends among the companies making the cut was a superior culture that each company creates for its employees. Given what we know about the current state of employees from The Gallup Organization—that less than one-third of U.S. workers are engaged with their jobs—creating that unique and satisfying company culture can be a difficult feat to achieve.

Companies are undertaking numerous and creative tactics as well as implementing strategies aimed to improve employee morale and enhance engagement. These can include providing free lunches to extra vacation days; flex benefits and telecommuting opportunities. Yet, despite the myriad of programs, perks, and bonuses companies offer their employees, many still fail to engage and retain them.

As a public and investor relations consultant for the past 15 years, Jeff Corbin is pioneering the use of technology in the communication industry as the founder of theEMPLOYEEapp®, a business-to-business/enterprise native app platform for internal communications.

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