By Steve Jones, Author
Like it or not, you are a brand.
As Jeff Bezos of Amazon put it, “your personal brand is what people say about you when you are not in the room.” Your personal brand is how others perceive you. It precedes your arrival into a room, and it lingers long after you leave.
It is their perception of you, and whether or not that perception is based on fact, it is a reality to those who hold it. Success in today’s crowded and over-communicated business world requires that you have a personal brand that stands out. You can’t afford to have perceptions working against you! You need a personal brand that rocks.
Steve Jones is the author of Start You Up: Rock Star Secrets To Unleash Your Personal Brand & Set Your Career on Fire. Using backstage and onstage stories from his 30 years in the music business, Steve shows you how to develop a rock star personal brand.
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