Recruiting

Big Surprise: College Graduates Value Student Loan Assistance from Employers

As more college students graduate with massive student loan debt, it comes as no surprise that they highly value student loan assistance as a benefit. If you want to take advantage of the talent coming out of colleges these days, making student loan assistance a part of your package really helps.

A new survey has found that many student loan borrowers in the United States would prefer to work for a company that offers student loan management help as part of their benefits package.

The survey was conducted among 1,000 individuals with student loans by Iontuition Inc., a member of the Ceannate companies that helps students and families take control of their education finances. Iontuition reports that more than 40 million Americans have student loan debt. According to the survey, nearly 80 percent of the individuals surveyed with student loan debt—which could equate to more than 30 million Americans—said they would like to work for a company that offers repayment assistance with a matching opportunity.


Need help attracting top millennial talent? Start on Wednesday, December 9, 2015, with a new interactive webinar—Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent. Learn More


Balaji “Raj” Rajan, CEO of Ceannate Corp, shared his thoughts on the survey with BLR®: “We surveyed college graduates who overwhelmingly agree they would choose to work for a company that would assist with their college loan management over a company with a standard benefits package. Clever HR professionals have a unique opportunity to attract and retain America’s top talent by creating a benefits package that addresses the financial challenges facing graduating students today.”

As the infographic below by Iontuition shows, student loan borrowers would value repayment assistance from their employers as much as healthcare insurance or 401(k) retirement benefits.

For the first time in history there are 4 generations in the workplace, each with its own definition of work and career expectations. With the rise of the Millennials, technology, and social media, it has become increasingly difficult to recruit in our noisy, 24/7 connected culture. How to get there? Fortunately there’s timely help in the form of BLR’s new webinar—Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent. In just 60 minutes, on Wednesday, December 9, you’ll learn everything you need to know about recruiting top millennial talent.

Register today for this interactive webinar.


Want to have the best of the millennial generation working for you? Join us Wednesday, December 9, 2015, for a new interactive webinar, Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent. Earn 1 hour in HRCI Recertification Credit and 1 hour in SHRM Professional Development Credit. Register Now


By participating in this interactive webinar, you’ll learn:

  • Who the Millennials are, including their unique perspective on work, career, and employer expectations 
  • How to leverage your social media presence to gain Millennial attention 
  • Why offering unique experiences will stand out to Millennials 
  • What to do to attract and maintain a pool of potential candidates 
  • The power of visuals and video to recruit Millennials 
  • And much more!

Register now for this event risk-free.

Wednesday, December 9, 2015
2:00 p.m. to 3:00 p.m. (Eastern)
1:00 p.m. to 2:00 p.m. (Central)
12:00 p.m. to 1:00 p.m. (Mountain)
11:00 a.m. to 12:00 p.m. (Pacific)

Approved for Recertification Credit and Professional Development Credit

This program has been approved for 1 credit hour toward recertification through the Human Resource Certification Institute (HRCI) and 1 credit hour towards SHRM-CPSM or SHRM-SCPSM.

Join us on Wednesday, December 9, 2015—you’ll get the in-depth Next Generation Recruiting: 5 Proven Strategies to Attract Top Millennial Talent webinar AND you’ll get all of your particular questions answered by our experts.

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Train Your Entire Staff

As with all BLR®/HR Hero® webinars:

  • Train all the staff you can fit around a conference phone.
  • Get your (and their) specific phoned-in or e-mailed questions answered in Q&A sessions that follow the presentation.

Find out more