Strategic HR

Make Unboxing Day Count: A Guide to Optimizing the New Hire Experience

By Dane Hurtubise, vice president of New Initiatives, Greenhouse

There are few things more exciting than opening something new for the first time. Companies selling consumer goods have become experts at this—making you fall in love with the product, building anticipation, and creating a memorable experience when you finally open the box. In fact, there is now an entire genre of unboxing videos, where everyone can join in the thrill of getting a first glimpse of what’s inside.

It’s not just about the excitement of opening something new; psychologists have determined that the very presentation of an item can significantly impact its perceived value. This means objects may be more valuable when they’re presented attractively and made into an enjoyable unboxing experience.

Unboxing doesn’t just apply to opening a new product, it can also be used to describe a new hire’s first day on the job. After spending so much time and resources recruiting new talent, positioning your company as a great place to work, and getting candidates excited about its culture and career opportunities, the last thing you want to do is lose that momentum and give new hires a ho-hum onboarding experience.

A new employee’s first day should be seen as another type of unboxing, and the experience they have as they begin their new career can determine whether they’ll instantly celebrate—or regret—their decision to join the team. After all, they have already formed an impression of the company throughout the recruiting process; making sure they have a positive and exciting unboxing experience will help make a strong and lasting impression.

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