Searching Twitter for Feedback from Employees and Job Seekers

What can you learn about how employees and job seekers view your company by searching Twitter? Perhaps more than you might realize.

At RecruitCon Road Trip East in Boston, Joel Cheesman, founder of Ratedly, an app that monitors online employee reviews, advised attendees not to overlook Twitter when checking out their company’s online reputation. It’s good advice.

Tweet This

A review of posts shows that when it comes to employer brand, Twitter is not always the bluebird of happiness. In fact, the bird is sometimes a vehicle for dumping on companies.
Here are some posts that reference well known employers, typos and misspellings included.
Working at Microsoft
“My dream job? That would be working at #Microsoft. Can a junior Ruby developper achieve such a feet? #dreamjob”
“Having smart, creative, amazing & fun co-workers is seriously one of my favorite things about working at Microsoft!”
“Btw I can’t imagine a better team at Microsoft and I loved working on #AzureFunctions But now it’s time for a startup”
“Working at Microsoft is like living in the candy store. Today we announced the next big things in #mixedreality:”
Working at GE
“I know I should b thankful for my job but I hate working at GE”
Working at Walmart
“@Walmart Do a better job at protecting your employees. My friend shouldn’t run the risk of a hate crime every time he goes to work.”
“I’ve never hated a job as much as i hate working at Walmart. And I’m only on my third week there”
“I hate my current job at Walmart. Never work there, it’s not worth it lol”
Working at Sears
“I honestly hate my job so much like I would never recommend anybody work at Sears unless I really hated them too”
Working at Best Buy
“I just got a job at Best Buy, and after only a few days, I kinda hate it. My only consolation is that will open the doors to Apple.
“I’ve never been soo unhappy at a job in my life…I hate best buy”
“Job hunting because I hate my job at bestbuy. Looking into a call centreee :)”
Interviewing at Best Buy
“I was happy about this interview at Best Buy, but it came across as if I was the first person ever that guy interviewed for a job”
Applying to EY
“Took @EYnews seven months to send a ‘thanks but no thanks’ email response to a job application. Would never work for a place like that.”
Applying to Coca-Cola
“@CocaCola applied for product dev in orlando , same job pops up everymonth but no response to application once submitted, can you help?”

Keeping Tabs on Tweets

If you’re a small or midsize company, you may be able to find employee and job seeker feedback when searching by your company name. If you’re a larger company, you will have to get creative and search using your company name and various phrases—or else use a service like Ratedly to monitor Twitter for you.
No matter your approach, Twitter is worth reviewing … if you care about your employer brand.

Paula Paula Santonocito, Contributing Editor for Recruiting Daily Advisor, is a business journalist specializing in employment issues. She is the author of more than 1,000 articles on a wide range of human resource and career topics, with an emphasis on recruiting and hiring. Her articles have been featured in many global and domestic publications and information outlets, referenced in academic and legal publications as well as books, and translated into several languages.