New research from Bersin by Deloitte, the research-based HR arm of Deloitte Consulting LLP, finds that people analytics, the use of employee data to help optimize business and management decisions, is strongly related to improved talent outcomes and an organization’s profitability. In fact, high-maturity organizations, or those using people analytics in a sophisticated and insightful way, report 82 percent higher three-year average profit than their low-maturity counterparts.
However, companies are sometimes uncertain of where to focus when it comes to a people analytics strategy, and as a result do not always leverage data effectively.
“People analytics has evolved into a powerful and important business discipline,” said Josh Bersin, principal, Deloitte Consulting LLP, and founder and editor-in-chief of Bersin by Deloitte. “Organizations that invest in this area are seeing above-average improvements in employee engagement, performance, and profitability. Yet despite these clear advantages, only 17 percent of companies have achieved these benefits and some are far behind.”
Indeed, despite the potential business growth and the value derived from people analytics, only 2 percent of the organizations surveyed by Bersin have reached the highest level of people analytics maturity. The majority of companies surveyed are still in the midst of building HR data warehouses, enhancing data security and accuracy, collecting data more regularly, and consolidating their employee-related data.
A new report from Bersin, “High-Impact People Analytics: The 2017 Maturity Model,” identifies seven leading practices, and describes ways that companies can rapidly improve their analytics strategies.
The firm surveyed more than 900 talent and business leaders in approximately 700 unique organizations that employ between 1,000 and 50,000 people. More than half of surveyed organizations are based in North and South America. Bersin also conducted approximately 60 in-depth interviews with people analytics professionals and thought leaders worldwide.
Bersin research finds:
- The highest performing companies are characterized by an entire culture of data-driven decision making. From top to bottom, they use data for all selection, promotion, organization and other people-related decisions. If organizations encourage senior leaders to continuously communicate the importance of data, this will likely foster a “data” culture.
- Analytics is nearly impossible without data accuracy, consistent definitions for key metrics, and strong privacy policies. It is critical that organizations invest in infrastructure to help integrate and clean up their employee data.
- The more mature organizations use multiple “listening channels” to gather data from many sources, including HR systems, communications portals, feedback tools and other employee data sources. Organizations should build a listening strategy and think of ways to expand it over time.
- Basic data literacy among HR practitioners is a bottleneck. The most mature companies have above-average skills in elementary statistics and data analysis among HR professionals. It is crucially important for organizations to provide both targeted and continuous learning opportunities for HR employees to develop their analytics skills.
- Successful people analytics teams no longer operate in a silo. Instead, the most effective teams are integrated with other analytics, business, and corporate groups in the company. Organizations should structurally design their people analytics team to foster active collaboration.
- The market has shifted from one of analysis to one of information delivery. Highly-mature companies deliver actionable data-driven information to managers; they do not just perform studies. Building capabilities is important, but “delivering” those capabilities is equally important.
- High performing analytics teams borrow from and work closely with business operations, finance and other functions – they do not focus solely on HR. To be able to succeed, organizations should shift their cultural mindset from “HR measuring HR” to “HR enabling the business to deliver.”