Boosting employee well-being is a common goal for most employers. However, despite investing a lot of time and money into building a great wellness program, many employers still see poor participation rates.
HR professionals tasked with promoting their wellness program and improving employee well-being face a difficult task. Between managing their workloads and enjoying their personal lives, employees have a lot on their plate. As such, it can be hard to encourage them to take part in wellness activities, like fitness challenges.
The best way to win their attention and get them involved is by generating excitement.
The infographic below, based on research by LifeWorks, looks at three C’s of successful wellness communication strategies: content, culture, and connection.
Here are some highlights:
- One in three employees say their employer needs to improve at getting them excited about their program.
- The most preferred communication methods are e-mail and internal newsletters.
- 64% of employees say their employer is “good” or “excellent” at getting them excited about participating in their wellness program.
- Of those who said this, a whopping 87% currently participate.
Culture is one of the most important aspects of your wellness communications. If you can generate excitement about your program and wellness activities, word spreads, relationships form, employees hold each other accountable, and employee well-being soars.
Enthusiastic employees who are passionate about using wellness benefits and being a part of fitness challenges and other activities are likely to promote the program through word of mouth. This is “The Excitement Effect.”
When employees talk about your program, more people become aware of it. If participants share their awesome results, others will feel motivated to join in. This is why a culture focused on well-being wins.
Check out the full infographic below to see what your wellness communications strategy needs to engage employees in a meaningful way.
How are you promoting your wellness program and boosting employee well-being? Share in the comments!
|Waldorf, Maryland-based Heather R. Huhman is a career expert, experienced hiring manager and president of Come Recommended, the PR solution for job search and HR tech companies. She writes about issues impacting the modern workplace.|