Job advertisements are a great way to get candidates interested in your open positions, but with Indeed’s recent announcement—the company says they will now be charging recruiting firms for sponsored job ads—some recruiters may be hesitant to pay for job postings going forward.
Fortunately, Ladders, Inc., a career site for $100k+ jobs, has announced a new feature to its website: Cost-Per-Click, for promoted job ads. Available on Ladders’ Recruiter site, the feature will help recruiters reduce their time-to-hire by finding qualified candidates faster, regardless of the role or industry.
By using Cost-Per-Click, recruiters will be billed at a flat rate per click, up to a specified budget amount. This gives professionals an unprecedented level of control over their job ad spending, allowing recruiters to pay only when a given post gets attention from top candidates.
Such targeted control also improves the cost-effectiveness of promoted posts for those seeking employees in smaller markets or in highly specific roles by attracting the most relevant and qualified candidates. Recruiters can also set daily budgets with Cost-Per-Click, allowing them to shut down ads as soon as they’ve received enough candidates, or if a position is filled.
“By integrating this feature, Ladders is aiming to widen the appeal to a broader section of our recruiter base, and by driving more promoted jobs on the site, Ladders’ new feature will also be a better experience for job seekers,” said Ladders CEO Marc Cenedella—in a press release announcing the new feature. “We’re thrilled to announce this addition, which not only brings us in line with competitors, but allows for a more targeted and refined job search approach on both ends.”
Cost-Per-Click allows postings to appear first in job search results with no up-front cost, garnering 15 times more post clicks and eight times more applicants than standard job ads, ultimately leading to a more qualified pipeline of candidates.
To learn more about this new feature, click here.