Recruiting, Technology

Hiring Landscape: 80% of Jobseekers See Value in Video Job Ads

We’ve said it before, and we’ll say it again: Finding top talent is a huge challenge for many employers across the country. However, if you begin to understand jobseekers and what they want, you may be better equipped to stand out among your peers. One way to do this is by keeping up with the latest hiring trends. Fortunately, we’ve got you covered!


Source: boonyoo / iStock / Getty recently released new data on hiring trends to be on the lookout for in 2019. The findings of its research highlight the areas recruiters should be focusing on if they want to attract the best candidates. Here’s a brief overview of the findings:

Video Continues to Gain in Popularity Across the Entire Hiring Process

As Lindsay Stanton—Chief Client Officer for Digi-Mepreviously reported, in 2018, 45% of people watch more than 1 hour of Facebook or YouTube videos per week. TechCrunch also reported that 100 million hours of video were viewed on Facebook each day.
While there have been reports about Facebook’s inflation of these numbers, it’s apparent that video is the most preferred method of getting content in front of people’s faces. So why aren’t you using video to attract candidates to your company?
According to Monster’s data, 80% of Americans agree a video of a recruiter talking about a role as part of a job ad would help them better understand a job opportunity. Furthermore, 72% of respondents anticipate using video in his or her future job search, but how video is used is something most jobseekers can’t agree on. According to the data, jobseekers expect to use video by:

  • Having a video call with recruiters/potential employers in the interview process (36%)
  • Uploading a video résumé (33%)
  • Viewing a video job description (27%)
  • Uploading a video job application (25%)
  • Watching videos that feature a recruiter describing a job ad (22%)

One thing is certain: Videos are more appealing to younger jobseekers (83%), specifically 18- to 34-year-olds, while only 64% of 35- to 65-year-olds see value in videos during the job search process. While older workers don’t seem to be ready to use video in the job-hunting process, they are definitely starting to see the value of this technology.
Monster finds that 32% of respondents think traditional résumés don’t convey the jobseekers’ worth adequately. What’s really interesting here is that when this information is broken down by age, 81% of 18- to 24-year-olds DO believe their résumés are adequate, but 48% of 55- to 65-year-olds disagree.
Ironically, the older workforce is hesitant to use this technology, knowing there are downsides to going the traditional path. What isn’t covered in the Monster research is whether this older generation is comfortable using video despite knowing that video would ultimately showcase their skills and talents better than a conventional paper résumé.

33% of Jobseekers Plan on Looking for New Employment

For companies who are looking to retain talent, Monster’s findings are good news! However, the data also highlight that when broken down by age, 48% of 18- to 24-year-olds plan to look for a new job this year, while 46% of 25- to 34-year-olds and 34% of 35- to 44-year-olds plan on seeking new jobs.
As the age of a respondent increases, the likelihood that he or she would leave the company decreases. Monster found that 56% of 45- to 54-year-olds and 60% of 55- to 65-year-olds have no intentions of looking for new employment, which makes sense when you factor in length of career and quickly approaching retirement dates.
For the 33% of respondents who say they plan on looking for new jobs in 2019, almost half (45%) say they plan to start job hunting immediately, while 25% plan to look in the next month, and 20% plan to look in the next 6 months. When broken down by age, the findings reveal something interesting: More Millennials plan on leaving in 2019—as mentioned above—but 51% of 35- to 44-year-olds plan on looking immediately.
In order to retain your more tenured employees, find out what’s causing them to leave? Is the culture becoming something they don’t fit with? Are the benefits not in line with what they need to keep their families happy and healthy? There could be a variety of reason, so it’s best to pick their brains before you lose them to the competition.

Culture Fit Is More Important than Ever Before

Happy and productive workers thrive in a culture that makes them feel wanted and welcomed; therefore, it should come as no surprise to learn that nearly all respondents (95%) agree that overall fit is important when it comes to their happiness at work—with 62% believing it is very important.
However, 75% of respondents say they have had a job where they didn’t feel they were a good fit, and over half (51%) say they’ve had two jobs or more where they didn’t match the culture. What’s interesting is how long it took respondents to realize they weren’t a good cultural fit. Monster’s data found that 14% were able to tell right away that the culture wasn’t a good match when they started. But for many, it took weeks (41%) or months (39%).
These findings align with previously reported Robert Half data, so expect cultural fit to play a more starring role in your hiring process going forward. One way to do this is to be transparent and vocal about your company culture in job postings. If a potential applicant considers cultural fit a key criterion when looking for a job, the applicant may be more inclined to apply if he or she sees a clear fit.
Furthermore, companies should work to ensure that whatever culture their organization has is a positive one, based on the knowledge that so many employees consider it an important factor. Being open and transparent can save time and money and also boost the odds of finding good employee matches.
To learn more about the latest Monster report, click here.
If you’re interested in using video in your job ads, Lindsay Stanton, of Digi-Me, will be presenting the general session: Recruiting with Video Job Ads and Tracking Their Success, at RecruitCon 2019 in Austin, Texas | May 8-10, 2019. Save your seat today and click here to learn more!