Learning & Development, Recruiting

Disrupting the Quiet Quitting Trope: Practical Steps Employers Can Take to Stem the Tide

The workplace as we know it has been in a state of constant disruption for the past 2 years. The pandemic revolutionized how office-based teams work, with many businesses going on to make remote and flexible working a core part of their workplace culture. According to McKinsey’s American Opportunity Survey, more than half (58%) of Americans now have the opportunity to work from home, with 83% of the workforce saying that if the opportunity arises to work remotely, they would take it. This is a trend that is being echoed around the world, and for many, the pandemic was simply the catalyst for a cloud-based world we should have already been inhabiting. 

Parallel to this shift was the so-called “Great Resignation,” which saw 41% of the global workforce actively considering their career options. This brought about a huge challenge for employers and HR teams, who had to work hard on their hiring and retention strategies to attract and retain talent. This remains one of the key challenges moving into 2023 as an increasing number of employees express concerns over workloads and work/life balance that aren’t being addressed.

About 37% of the global workforce now feel their employers are asking too much of them, with 1 in 5 commenting that their employers have no regard for work/life balance. More than half (54%) feel overworked, and 39% described their current state as “exhausted” when asked about their work life.

This has given rise to “quiet quitting”; it’s been so prevalent that it was included in Collins Dictionary’s top 10 words of the year for 2022. But what is quiet quitting, and what can employers and HR teams do to deal with it?

The Sudden Rise of Quiet Quitting

Quiet quitting refers to employees becoming disengaged from their work, electing to do only the bare minimum of their duties. For some, quiet quitting is a response to burnout and fatigue. For others, it’s a serious sign of dissatisfaction and stems from the general feeling that their needs aren’t being met and their voices aren’t being heard.

Data is thin on the ground, but a recent Gallup survey suggests that 18% of employees are “actively disengaged” at work, while 50% are simply “not engaged”; these are the quiet quitters. It seems remote and hybrid workers under the age of 35 are driving the trend, perhaps because they belong to a generation in which lifelong careers and devotion to a single employer or company are things of the past. This generation of workers is used to “job hopping” frequently to broaden their experience and portfolio, and it’s vital that businesses engage these employees directly in an effort to retain them as we move into the new year.

The Cost of Quiet Quitting

Looking at quiet quitting in isolation, it’s easy to attribute it to burnout or feelings of anxiety or stress. These factors are real and important, but they are the symptoms, not the underlying cause. Employees, much like the companies that employ them, have been through an extremely turbulent time. It’s pushed employees to reevaluate their goals in life and reassess their sense of purpose and what drives them. In our society, this sense of purpose is inextricably linked to profession, so it’s vital that businesses do their best to instill that sense of belonging and purpose.

If the passion is there and they have a sense that they’re working toward a higher purpose and worthwhile goal, the engagement will naturally follow. The tide has shifted, and employers must shift with it and understand that if their employees’ goals align with company objectives, engagement and productivity will follow. If this isn’t accomplished, companies will have to get used to facing a low return on their investment when it comes to hiring staff. Retention levels will plateau or continue to fall, and collaboration and engagement will become things to strive for rather than a cultural baseline.

What Can Employers Do to Stem the Tide?

There are some very practical steps employers can take to counter the quiet quitting trend—for instance, becoming a “listening” organization. That means being cognizant of employee differences and catering to them rather than taking a one-size-fits-all approach to the employee experience. In order to improve individual, team, and corporate performance, successful firms collaborate with their people to design personalized, real-world, and inspiring experiences. For instance, some employees may have large families, children, or relatives they’re caring for, so offering flexible holidays would allow them to celebrate important occasions or take time off according to their schedules.

Companies can become listening organizations through a variety of means—one-on-one meetings with line managers, companywide surveys or anonymous pulse checks, or even enlisting a third party to objectively gauge employee satisfaction and help make new working policies. Having a high-performance, high-compassion culture is equally important. Continuous development through a focus on skills, accelerated career growth, talent mobility, automation, and leadership development is key to keeping the workforce engaged and motivated.

Upskilling and reskilling create a happier work environment that improves retention, attracts new talent, motivates employees to see a career advancement path, and gets them excited about new possibilities. Most importantly, the kind of culture, warmth, learning, and environment we can provide to our employees is key. It should resonate with your company values and leadership style.

A flat organizational structure with strong empowerment helps build an entrepreneurial culture that enables young talent to contribute ideas and have a bigger voice in decision-making. Companies that foster a tech-led culture that embraces change and encourages innovation usually have happier employees than companies that don’t. Gen Zs today demand flexibility in work that helps them maintain work/life balance. Moreover, they also appreciate welcoming cultures and jobs that give them a “purpose” and growth opportunities. Companies should therefore acknowledge all the new standards and have programs to cater to the needs of incoming young talent. They should also create a culture of continuous learning and enable employees to evolve their skill sets and help them progress in their careers.

Last but by no means least, leaders must demonstrate empathy in order to manage rapidly shifting workplace dynamics. The rise of previously unheard-of health challenges, instability in the economy, and societal changes have intensified the focus on empathy among leaders as a fundamental competency. It is essential in promoting inclusion and diversity in the workplace, in addition to creating collaboration and cooperation. Empathy is at the heart of “people centricity.”

Quiet quitting isn’t simply a problem to be solved with blanket pay increases and incentives; it’s a nuanced response to trying times, and companies need to address the underlying anxieties and concerns that employees have. Only then will they be able to stem the tide and create the collaborative, productive, flexible workplaces of the future.

Anjali Byce is Chief Human Resources Officer at STL.

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