4 Merger and Acquisition Communication Tips to Boost Shareholder Value

By Sherry Scott, Gagen MacDonald

Surprisingly, many M&A deals fail to achieve their anticipated results—in fact, various studies indicate more than half of deals actually destroy shareholder value. Why? More than 60% of realized deal value comes from “soft factors” like strategic alignment, organizational integration, and low employee resistance. You heard that right: great M&As happen only when dealmakers, communications, and HR teams work in sync.

Infographic on mergers and acquisition

Here are four M&A communications tasks we recommend to engage employees, leaders, and shareholders and to maximize long-term shareholder value.

Sherry Scott
is the chief operating officer and communication practice lead for Gagen MacDonald, a strategy execution consulting firm that specializes in employee engagement, culture change and leadership.