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Few Firms Prepared for Business Challenges, Says Survey

By investing in the right mix of technology and talent, global companies can turn business and market challenges—called “disruptors”—into competitive differentiation, according to a survey of more than 600 global senior executives by KPMG LLP, the U.S. audit, tax, and advisory firm.

Results from the survey, “Succeed in Constant Change,” indicate top-performing companies are able to sustain growth and increase profits in the face of the near-constant change.

While more than three-quarters (76%) of executives polled said they saw disruption as constant and most likely increasing in the future, only 17% said their companies were prepared for the coming volatility with a strategic approach.

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Results from KPMG survey