HR Works: Strengthen Your Employer Brand by Offering Outplacement Services

Organizations are spending more and more time focusing on conveying their employer brand when recruiting candidates—generally, these efforts are intended to give potential candidates insights into company culture, as well as what they might expect in their day-to-day experience at the company. But one area that employers may overlook when crafting and projecting their brand is how they treat their people post-employment—that is, upon and after termination.

In Episode 37 of HR Works:The Podcast for Human Resources, Karin Bootsma and Lindsay Witcher of RiseSmart explain the benefits of offering outplacement services, which allow companies to help employees land their next jobs while also protecting brand reputation and delivering measurable ROI.