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By Jeffrey Hemker, national manager, Retirement Division, Invesco Plan sponsors spend a significant amount of time crafting and deploying employee benefit communications, with 73% using e-mail to get the word out. Despite these efforts, 80% of participants do not open and read materials and, of those who do open, almost half don’t fully understand the […]
By Chris Ceplenski, BLR Managing Editor, News “The pendulum for benefits responsibility has swung back over to the employer.” “We saw a drastic rise in enrollment in our high deductible health plan (HDHP) when we renamed it an HSA plan.” “Benchmarking against your competitors is important, but don’t be a copycat.” “Eliminate the benefits-speak and […]
By Chris Ceplenski, BLR Managing Editor, News A number of the sessions at WorldatWork’s 2016 Total Rewards Conference touched on—and sometimes focused significantly on—the importance of effective communication with employees regarding their benefits.
By Caitlin Far, senior communications consultant, Burnham Benefits Insurance Services In part one of this article, we looked at the steps required to build a healthcare education campaign. Now we’ll look at how to distribute it across the organization.
Any employee benefit program will better meet its objectives if an employer communicates about it effectively. And perhaps no other employee benefit plan requires as much careful attention to employee communication as a 401(k) plan (see ¶102 in Thompson’s The 401(k) Handbook). Pre-tax 401(k) plans are unlike employee savings plans that use after-tax contributions, and […]
HR writer Sarah McAdams reviews the book Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath and Dan Heat. Review shows how HR can use the book’s advice on how to effectively communicate ideas. Some ideas just stick with us. And one of them from Malcolm Gladwell’s bestseller The Tipping Point: […]