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In the modern age of the Internet and social media, employees are always accessing and sharing content, whether it’s about your organization or not. The average person spends a lot of time on the Internet and social media creating, reading, engaging with, or sharing content, so you should encourage your employees to be content creators for your organization. Continue reading to learn more […]
We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: Could you share some best practices for maintaining a pipeline or candidate pool of potential recruits? A: […]
We had a chance to ask Dr. John Sullivan—author, corporate speaker, professor, and advisor—about employment branding during a recent webinar. Today we’ll hear how he addressed the topics of alumni programs and external versus internal brand development. Q: In regards to alumni networks, how should the group be limited to those you know love your […]
When it comes to an organization’s brand, Amazon.com® Founder and CEO Jeff Bezos put it best: “Your brand is what people say about you when you’re not in the room.” Our Employment Branding Survey, conducted in June 2015, posed the question: What are real-world organizations doing with branding, both internally and externally?