Tag: George Land

You’re Doing It Wrong: The Proper Way to Approach Creative Thinking

Fifty years ago, the National Aeronautics and Space Administration (NASA) asked George Land, PhD, to develop a creativity assessment aimed at helping the space agency identify and hire the most creative engineers and scientists. The test proved successful for NASA, and in 1968, Land decided to use his assessment to test the creativity of 1,600 […]

You’re Doing It Wrong: The Proper Way to Approach Creative Thinking

Fifty years ago, the National Aeronautics and Space Administration (NASA) asked George Land, PhD, to develop a creativity assessment aimed at helping the space agency identify and hire the most creative engineers and scientists. The test proved successful for NASA, and in 1968, Land decided to use his assessment to test the creativity of 1,600 […]