Tag: Harry Beckwith

Unthinking: The Surprising Forces Behind What We Buy

By Mike Maslanka Aug 24, 2011 HR Management & Compliance

Updated: Aug 24, 2011

Employment law attorney Mike Maslanka reviews Harry Beckwith’s book Unthinking: The Surprising Forces Behind What We Buy. Take a look at Harry Beckwith’s insightful new book Unthinking: The Surprising Forces Behind What We Buy (See all Marketing Consumer Behavior Books). The book reminds me of a quote from Dr. Samuel Johnson: “It is always better […]

Corporate Communication 1, 2, 3

By Texas Employment Law Letter Aug 17, 2007 HR Hero Line

Updated: Aug 17, 2007

by Michael P. Maslanka I spend a lot of time thinking about corporate communication, both internal and external. And here is a bold statement: There is nothing more important. Work gets performed, sales are made, and brands are created, all through communication. Here are some keys. Basic Training for Supervisors Say first what it’s not […]