Tag: Mistakes Organizations Make

Hiring the Wrong Salesperson Is a $2-Million Mistake

The stakes are very high when it comes to hiring salespeople, says Consultant Joseph DiMisa. It isn’t just a matter of salary and training—it can mean an average of $2 million in lost sales. And it’s not just dollars, adds DiMisa, who is senior vice president and the head of the Sales Force Effectiveness Practice […]

Hiring the Wrong Salesperson is a $2-Million Mistake

The stakes are very high when it comes to hiring salespeople, says Consultant Joseph DiMisa. It isn’t just a matter of salary and training—it can mean an average of $2 million in lost sales.

$2 Million Mistake—Hiring the Wrong Salesperson

And it’s not just dollars, adds DiMisa, who is senior vice president and the head of the Sales Force Effectiveness Practice at Sibson Consulting. Your salespeople are the company’s ambassadors, the conduit to the customer, usually the first impression, and maybe the only impression. You don’t want the wrong people in those roles, DiMisa says. […]