Tag: public relations

Learning About the Job

On April 26, thousands of your future job candidates learned about career opportunities by participating in Take Our Daughters and Sons to Work Day. While it is a once-a-year event, the program can serve as a model for encouraging young people to explore careers.

6 steps to avoid crashing and burning like United Airlines

by Michael P. Maslanka Someday you may be the point person when your company has a PR nightmare. Let’s see what we can learn from the recent debacle in which a passenger was dragged off a United Airlines flight. Lesson #1: Measure twice, cut once Let’s start with the first of two apologies from United’s […]

ATK curdles its executive transition

by Mark I. Schickman We wrote last May about the kerfuffle between ABC-TV and Kelly Ripa when the network moved Live! with Kelly and Michael cohost Michael Strahan off the show behind her back (see “Pop quiz: Will she be Ripa roaring mad?”). The diminutive Ripa and the global network have since kissed and made […]