Tag: social media advertising

Making Social Media Work for You—Not Against You—in Recruiting for Diversity

Achieving a diverse workforce and learning how to use social media to recruit talent are two common goals for employers. Sometimes, though, the two objectives can work against each other. Gone are the days when employers would specify an age, gender, or other characteristic in a newspaper help-wanted ad. Today’s social media-aided recruiting opens a […]

Print

Digital Discrimination: Targeted Ads Don’t Reach All Potential Applicants

“Help Wanted” ads have evolved significantly since the Age Discrimination in Employment Act (ADEA) was first enacted in 1967—from classified ads in the local newspaper, to listings on company websites and online jobs sites like ZipRecruiter.com and Indeed.com. With the recent advent of advertising on social media platforms, the recruiting landscape has changed even further. […]

Print