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by Dan Oswald One of the national hotel chains, in an attempt to attract business travelers, advertises that if you stay at its hotels, you’ll be able to take on “the 800-pound gorilla in the room.” The ad shows Regional Manager Amy, after spending a night in one of the hotels, being able to tame […]
by Dan Oswald Knowing what your customers want and need and delivering it are key concepts for any business. But how do you really know what your customers want? The first person I worked for after graduating from college knew exactly what his customers wanted and needed. He had that knowledge because he once held […]
There’s a very powerful scene from the first episode of the television series The Newsroom, which debuted on HBO last year. In the scene, the news anchor, played by Jeff Daniels, is a member of a panel that sits before a large auditorium filled with adults of various ages. A young woman from the crowd […]