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Most businesses appreciate the need to market the goods and services they offer to consumers, but far fewer have embraced the idea of marketing a company’s employer brand to potential job seekers, also known as recruitment marketing. Recruitment marketing uses the same basic methodology as traditional marketing but focuses instead on hiring goals. Instead of […]
As the economy continues to fluctuate and the workforce’s demands shift and change, the problem many companies are facing—too many open positions but not enough employees—continues. However, that doesn’t mean you should lower your recruiting standards. Often, no person for the job is better than the wrong person for the job, and while you may […]
In a previous post, we discussed recent data showing the significant impact older workers have had on the current labor shortage. In an article for CNN, Allison Morrow cited data showing that workers over age 55 represented an astonishing 90% of the 3.6 million American workers who left the workforce in November 2021 without plans […]
As millions of Americans continue to retire or otherwise opt out of participating in the workforce, companies are scrambling to secure a share of the best and brightest of those who remain. Clearly, continuing to offer the same compensation and perks in the midst of a fundamental realignment of the labor force won’t cut it. […]