BusinessWeek magazine ranks the 15 best selling hardcover and paperback business books based on a survey of over 1,000 booksellers that carry a broad selection of books on economics, management, sales and marketing, small business, investing, finance, and career. This is the BusinessWeek bestseller list for November 2009.
1. SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance by Steven D. Levitt, Stephen J. Dubner. More oddball examples of how incentives work.
2. Jim Cramer’s Getting Back to Even by Jim Cramer with Cliff Mason. Twelve stocks to bank on.
3. Too Big to Fail: The Inside Story of How Wall Street and Washington Fought to Save the Financial System—and Themselves by Andrew Ross Sorkin. An ambitious look at Wall Street’s convulsions.
4. Crush It!: Why NOW Is the Time to Cash In on Your Passion by Gary Vaynerchuk. How social media can help turn your passion into a money-making business.
5. Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get by Bill Glazer. An ad man’s memoir.
6. Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry by Marc Benioff, Carlye Adler. The story of cloud-computing company Salesforce.com.
7. Frontline Profit Machine: The Khoury Blueprint for Exploding Profits at the Point of Sale by Ziad Y. Khoury. Transform your organization and make that sale.
8. Three Feet from Gold: Turn Your Obstacles into Opportunities! (Think and Grow Rich) by Sharon L. Lechter, Greg S. Reid. Inspirational stories about the importance of persistence.
9. Strengths-Based Leadership by Tom Rath and Barry Conchie. The three keys to being a more effective leader.
10. How The Mighty Fall: And Why Some Companies Never Give In by Jim Collins. The seeds of decay can be sown—unnoticed—while a company rides high.
11. Seven Lessons for Leading in Crisis (J-B Warren Bennis Series) by Bill George. Medtronic’s former CEO on weathering economic storms.
12. “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad by Jeanne Bliss. Winning passionate, loyal, and vocal customers.
13. The Trump Card: Playing to Win in Work and Life by Ivanka Trump. The Donald’s daughter on how to succeed: Choose your parents well.
14. Crash Proof 2.0: How to Profit From the Economic Collapse by Peter D. Schiff with John Downes. Rejigger your portfolio—and get ready for the next one!
15. What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears by Dr. Frank I. Luntz. A political pundit’s insights into our hopes and fears.