Tag: Content Marketing

4 Innovative Ways to Attract Candidates Through Content Marketing

Content marketing has become a buzzword in recent years, but it’s actually a very simple concept: using content to do your marketing. Instead of hard selling, content marketing focuses on being creative and attracting the right people. By creating pieces (blog posts, videos, Instagram posts, white pages, etc.) about what it’s like to work with […]

Executing a Digital Content Strategy for Recruitment

When trying to source the best candidates for a role, recruiters sometimes forget that a well-planned content strategy can make their job a lot easier for them. Engaging and informative content attracts top talent through ranking your site higher in Google, drawing people who are looking for information, and helping you build a reputation in […]