Enchantment: The Art of Changing Hearts, Minds, and Actions
Employment law attorney Michael P. Maslanka reviews Guy Kawasaki’s book Enchantment: The Art of Changing Hearts, Minds, and Actions and shares some key points on persuasion that can easily be adapted to your business. Less Is More First off, keep it short. Kawasaki suggests looking at the best slogans (e.g., “Got milk?” or “Just do […]