Tag: Guy Kawasaki

Amazon’s 2011 Best Business and Investing Books of the Year So Far

By Resources for Humans Sep 19, 2011 HR Management & Compliance

Updated: Sep 19, 2011

Amazon keeps a continual tab of what it deems the best books of the year so far in several categories. Here are the online giant’s best business and investing books so far in 2011. 1. Onward: How Starbucks Fought for Its Life without Losing Its Soul by Howard Schultz. The president and chairman of Starbucks […]

Enchantment: The Art of Changing Hearts, Minds, and Actions

By Mike Maslanka Apr 27, 2011 HR Management & Compliance

Updated: Apr 27, 2011

Employment law attorney Michael P. Maslanka reviews Guy Kawasaki’s book Enchantment: The Art of Changing Hearts, Minds, and Actions and shares some key points on persuasion that can easily be adapted to your business. Less Is More First off, keep it short. Kawasaki suggests looking at the best slogans (e.g., “Got milk?” or “Just do […]