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It’s important not to sugarcoat or otherwise misrepresent the reality of a job when looking for candidates. Doing so can result in a high turnover rate once candidates inevitably get a real look at the job.
It’s only natural to highlight the organization’s strengths, internal growth opportunities, and positive work environment while wooing job candidates. However, exaggerating the positive can create unrealistic expectations. Turnover will result once new hires figure out that they were promised more than the organization can deliver.