Ask the Trainer: Storytelling During Training
A: Stories help learners remember key points from training sessions, reinforce the content, and help new trainers feel more poised and comfortable, says Mark Satterfield, founder and CEO of Gentle Rain Marketing, LLC (www.GentleRainMarketing.com), and author of Unique Sales Stories: How to Persuade Others Through the Power of Stories. “People remember stories,” he says. “People are […]