Tag: Need Marketing

Is Giving Shoes Away a Great Business Strategy?

By Stephen Bruce, PhD, PHR Sep 20, 2013 HR Management & Compliance

Updated: Sep 27, 2013

Giving feels good on its own, says TOMS Shoes founder Blake Mycoskie, but it’s also a great business strategy. TOMS’ one-for-one philosophy (the company gives away a pair of shoes for every pair it sells) has led it to success, he says. Giving feels good on its own, says TOMS Shoes founder Blake Mycoskie, but […]

Is Giving Shoes Away a Great Business Strategy?

By HR Daily Advisor Staff Sep 20, 2013 Benefits and Compensation

Updated: Sep 20, 2013

Giving feels good on its own, says TOMS Shoes founder Blake Mycoskie, but it’s also a great business strategy. TOMS’ one-for-one philosophy (the company gives away a pair of shoes for every pair it sells) has led it to success, he says. Mycoskie announced at the recent SHRM Annual Conference and Exhibition in Chicago that […]