BusinessWeek magazine ranks the 15 best selling hardcover and paperback business books in March 2009 and gives a short summary.
1. Outliers: The Story of Success by Malcolm Gladwell. As you’d expect with Gladwell, there are lots of surprises in his explanation of why some people succeed fantastically. Pluck and smarts get less play here than such matters as one’s birth month and access to the right resources at just the right time. There are many points worth pondering in this enjoyable volume.
2. StrengthsFinder 2.0: A New and Upgraded Edition of the Online Test from Gallup’s Now, Discover Your Strengths by Tom Rath. Are you unsure where your true talents lie? Do you feel that you are both a person who gets things done and someone who offers penetrating analysis? Well, you can discover whether you are truly an “achiever” or an “analytical” by completing the online quiz. Then, the book will give you “ideas for action” and tips for how best you can work with others. More of a patiencetester than Strengthsfinder, the quiz/book is probably best for those who have lots of time on their hands.
3. Strengths-Based Leadership by Tom Rath. This is the latest of the “strengths movement” titles, all of which aim at helping readers recognize and polish their true talents. Here, the authors say they identify keys to leadership and help executives build effective teams.
4. Hot, Flat, and Crowded: Why We Need a Green Revolution–and How It Can Renew America by Thomas L. Friedman. New York Times columnist Friedman offers an urgent plea to unleash U.S. creativityâ€”and capitalismâ€”on the challenges of energy, climate change, and world population growth. “I am convinced that the public is ready,” he writesâ€”“they’re ahead of the politicians.”
5. The Great Depression Ahead: How to Prosper in the Crash Following the Greatest Boom in History by Harry S. Dent, Jr. Dent’s thing is demographics, and his previous books have aimed at revealing how changes in the U.S. population made a “great boom” inevitable. But those days are gone, he now says: Suddenly, the optimist is a doomsayer. The Roaring 2000s, as he titled a 1998 book, are at an end: Wow, that was a short millennium!
6. The Black Swan: The Impact of the Highly Improbable by Nassim Nicholas Taleb. You probably don’t realize it, but life is a series of highly improbable yet earthshaking events. That’s the argument of The Black Swan, which in many ways is a re-do of the author’s 2001 best-seller, Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets. The highly entertaining new book, though, is longer, better-grounded, and with more advice about how to live in the presence of deep unpredictability. The core of The Black Swan argues that economists, journalists, and corporate planners behave as if they’re living in predictable “Mediocristan” when they’re really in “Extremistan.” It’s a richly enjoyable read with an important message.
7. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich by Timothy Ferriss. Ferriss isn’t shy about tooting his own horn: He says he “speaks six languages, runs a multinational firm from wireless locations worldwide, and has been a world-record holder in tango, a national champion in kickboxing, and an actor in a hit television series in Hong Kong.” Is this the sort of person you really want to be taking advice from? Anyway, Ferris offers recommendations and resources for everything from eliminating wasted time to oursourcing your job and getting cheap airfare. Discover your dreams and live them!
8.Â The Snowball: Warren Buffett and the Business of Life by Alice Schroeder. The author is a former Morgan Stanley insurance analyst who had unprecedented access to the legendary investor during her five years of research. The resulting book is a very penetrating and personal portrait. Buffett comes across as an obsessive man who knew what he wanted and how to get there from an early age: his prize possession as a child was a metal coin changer, and he determined in his youth to become a millionaire by age 35. In addition, the volume offers a vivid picture of the Buffett family, including his parents and his two wives.
9. The Return of Depression Economics and the Crisis of 2008 by Paul Krugman. This book was originally published in May of 1999, when the word “depression” was used primarily by historians. Suddenly, the book seems hugely more interesting, and Nobel Prize winner Krugman has also added new material and freshened up his older chapters. The result is a highly readable and provocative take on how we should respond to the current mess.
10. The Ascent of Money: A Financial History of the World by Niall Ferguson. Harvard historian Ferguson provides a scattershot, anecdote filled history of “how the ascent of money has been essential to the ascent of man.” From Napoleon to George Soros, readers learn that finance has made its mark on the human experience.
11. The Motley Fool Million Dollar Portfolio: How to Build and Grow a Panic-Proof Investment Portfolio by David and Tom Gardner. The fools, veteran personal-finance advisers, remain undeterred by the economic meltdown. Now is the time to buyâ€”bargains await, say the Gardners! But what is a great stock? They take readers through the basics.
12. Talent Is Overrated: What Really Separates World-Class Performers from Everybody Else by Geoff Colvin.Â Fortune senior editor Colvin says hard work and skill are not what makes success. Instead, it’s what he terms “deliberate practice” â€”from the off-season training regimen of NFL stars to chess masters’ hours spent moving rooks and pawns.
13. Panic: The Story of Modern Financial Insanity by Michael Lewis. Be warned: This book is a collection of articles written mostly not by Michael Lewis, author of Liar’s Poker: Rising Through the Wreckage on Wall Street and other books. That said, it is an often enjoyable romp through financial busts of the past two decades, from the 1987 stock market crash to the current mortgage meltdown and credit crunch. Lewis himself offers perspective on what he considers a new era of panicâ€”one “brought on not by real or even perceived problems but by the complexity of financial products.”
14. Tribes: We Need You to Lead Us by Seth Godin. The Internet can help locate and expand a “tribe,” or group of people connected to each other and to an idea. But every tribe needs leadershipâ€”and you can become that leaderâ€¦so long as you have the helpful advice of marketing writer Godin, author of such previous marketing books as Purple Cow: Transform Your Business by Being Remarkable and Permission Marketing : Turning Strangers Into Friends And Friends Into Customers.
15. Jeffrey Gitomer’s Little Teal Book of Trust: How to Earn It, Grow It, and Keep It to Become a Trusted Advisor in Sales, Business and Life (Jeffrey Gitomer’s Little Books) by Jeffrey Gitomer. Sales cheerleader Gitomer is back with another advice book aimed at salespeople. How do you get people to trust youâ€”and, presumably, buy your product? There’s lots of simple advice here, from “do what you say you will do” to “be sincere.”