Yesterday’s Advisor featured Consultant Scott Hamilton’s five steps to get away from legacy thinking and figure out what’s coming next. Today, we list and describe companies that failed to thrive, plus Hamilton’s five organizational trends for 2015.
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History and market velocity dictate that companies that ignore innovation will fail, Hamilton says.
Kodak
Kodak stopped being innovative, says Hamilton. They got enamored with paper and chemicals and were blinded to other possibilities. The Kodak board rejected a digital model long before anyone else had one going.
Or how about Instagram? Why didn’t Kodak think of that?
Blockbuster
The Blockbuster board was presented with the Netflix model 8 years before Netflix appeared on the scene.
Red Cameras
Digital Red movie cameras, developed by the owner of Oakley Sunglasses, are taking over the filmmaking industry.
Yellow Cab Company
Why didn’t Yellow Cab think of a model like Uber?
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The 2015 Organizational Trends
Hamilton offers the following trends for HR pros to check out:
- Flat army. Employers are stripping layers and eliminating silos. For example, says Hamilton, General Motors had 14 layers in 1982 and has 8 now.
- Customer centricity. The trend is for every employee to be customer-focused.
- Speed. Nothing is standing still. Market velocity is accelerating.
- Talent analytics. The move is toward predictive analytics, forecasting that will show how to drive more productivity.
- Self-directed workforce (tech enabled). The Millennials are driving this change.
- Global mind-set. Even smaller companies are finding that they need a broader, global perspective.
- Contextual IQ. Tap the combined wisdom of your colleagues.
- Strategic mobility and alignment. We’re not there yet, says Hamilton.
HR Skills for 2015
Hamilton says that HR managers will need four skills to succeed in today’s climate:
- Perseverance
- Engagement
- Adaptability
- The ability to build influence
Final Tip
Hamilton offers one final tip: Don’t be afraid of the truth. People are afraid to ask because they are afraid of the answer.
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