Talent

That Time JetBlue Got 150 Strangers to Reach an Agreement in 6 Hours

By Holly K. Jones, JD

Passengers on JetBlue Flight 603 were in for a surprise. Near the beginning of the trek from Boston to Phoenix they were given the opportunity to participate in an interesting social experiment called “Reach Across the Aisle.”

business travel

To thank them for their participation, all 150 passengers would be given free round-trip tickets to anywhere in the world (well, anywhere JetBlue flies).

All they had to do was agree on the destination—unanimously.

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