In yesterday’s Advisor, we discussed several ways recruiters can use LinkedIn®, but that was just the beginning of the story. Now let’s take a look at even more ways recruiters can utilize LinkedIn:
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- Don’t forget about the simple power of networking.
- From the perspective of a company: Frequently, people follow an organization on LinkedIn because they’re interested in future job opportunities. Consider engaging potential candidates by posting relevant information to the company’s LinkedIn page. By simply utilizing the network that exists there, the organization may be able to increase the candidate pool for any given job opening. What is important here is that the organization’s LinkedIn page is not neglected between job openings. To get people involved, be sure to be active on the site even when there aren’t job openings to share. Also consider joining relevant industry groups and participating in conversations to keep your organization top-of-mind for potential candidates.
- From the perspective of an individual recruiter: As a recruiter, you also have the option to use LinkedIn’s networking as an individual (as opposed to on behalf of an organization). You can grow your network and use it to directly post jobs. Consider adding other recruiters to your network since they can also help ensure your job-postings are seen by more people.
- Take advantage of customization and updating opportunities. Due to the fact that this resource is online and can be updated live by the user, there are opportunities for updates and changes as needed and as often as necessary. For example, if you want to test which types of posts get the most traction, you have the control to do so.
- Use personalization options. Personalization is possible as well in this context. LinkedIn messaging features allow recruiters to craft personalized messages when reaching out to individuals. This is especially relevant because this is a good tool to reach out to passive candidates.
- Remember employer branding. As an organization, you can use LinkedIn as an important component of building up the employer’s employment brand or image. This branding should be consistent with other areas where the company has online presence.
- Consider utilizing LinkedIn’s new publishing platform if you have relevant content to share. It can be a way to keep your brand top-of-mind.
- Take advantage of the built-in analytics that LinkedIn offers, which let you see who’s viewing your page and more. This lets you see the demographics of who is already actively paying attention to your posts.