From a young age, we’re taught that one of the best ways, if not the best way, to get ahead is simply to work hard. Hard work pays off. Much effort yields much prosperity. And to a certain point, this is true. Those who put in the time and effort often succeed in academia, securing useful degrees that help them land lucrative jobs. With a foot in the door, those who work hard tend to rise above entry-level positions, at least initially. 
For Ladder Climbers, Opportunities Become Fewer at the Top
Yet, at some point, hard work alone ceases to bring further success. As the pyramid narrows at the top, everyone at that level works very hard, meaning this trait simply isn’t enough to set one apart from the pack when it comes time for that next promotion.
“So, yes, it’s unfair the system doesn’t simply value hard work flat out—but it’s an important reality for workers to grapple with, especially if they’re struggling to climb the ladder,” writes Kate Morgan in an article for BBC Worklife. “To really get ahead, you need to be doing more than just your job.” Morgan adds, “more often than not, those who rise are the ones willing to politick their way to the top, while you were too busy just working hard to notice you should be working the room.”
Although it’s uncomfortable for many, another necessary ingredient in the recipe for success may be to advocate for yourself, pat yourself on the back, and highlight your own achievements and admirable qualities.
Importance of Self-Promotion
In a crowded field of hardworking high achievers, this may be the most realistic means of setting yourself apart from the pack. “This flies in the face of societal training that begins as early as primary school, when students are taught that the quiet, hard workers are those most likely to prosper,” writes Morgan. “Because teachers reward such qualities in early years, we tend to expect our eventual bosses will, too. It’s frustrating, then, to enter the working world only to discover this engrained lesson is often incorrect.”
It’s not incorrect to say that hard work pays off, but perhaps that adage could be altered once employees reach a certain level at which they are simply some of many hardworking team members. To stand out at this level, it’s sometimes necessary to toot your own horn, as uncomfortable as that may be.