To say that Apple has loyal customers is an understatement. Not many companies can draw crowds to line up for new product releases. Apple even secured the number 2 spot in Interbrand’s Best Global Brands 2012 list, second only to Coca-Cola®.
With such a strong brand presence, it’s no surprise to see the results of a recent iPad® survey. The Brainshark survey asked over 1,300 iPad owners to imagine they were stranded on a desert island and choose the between having their iPad or several day-to-day items (including significant other!). Here are the results.
More respondents would rather have the iPad than:
- A good book 20% vs. iPad 80%
- Chocolate 21% vs. iPad 79%
- TV 19% vs. iPad 81%
- Radio 17% vs. iPad 83%
More respondents would forgo the tablet for:
- Matches 66% vs. iPad 34%
- Significant other 87% vs. iPad 13%
(While we’re pleased that a majority of respondents chose their significant others over the high-tech tablet, we’re shaking our heads at the other 13 %.)
The survey also asked iPad owners to choose between the tablet and work-related items/benefits. The iPad beat out an assigned parking space, a laptop, and a company party. Here’s how it broke down:
- Dedicated parking space 32% vs. iPad 68%
- Bigger/better office 53% vs. iPad 47%
- Extra week of vacation 77% vs. iPad 23%
- Laptop 35% vs. iPad 65%
- 10% pay raise 86% vs. iPad 14%
- Company-sponsored holiday party 20% vs. iPad 80%
See the infographic here.