Infographic: The Impact of Candidate Experience on Buying Behaviors

The candidate experience is becoming more important than ever before as new research shows that a candidate’s experience also influences his or her buying habits. According to a new report from ManpowerGroup Solutions, more than half of respondents (54%) say candidate experience directly influences whether they choose to buy a company’s products or services.
In the report, Add to Cart: Candidates are Consumers, Too—The Impact of Candidate Experience on Buying Behaviors, candidates universally claimed that showcasing a clear mission, attractive company culture, and demonstrating a commitment to social responsibility during the application and interview process all contribute to the candidate experience and ultimately bottom line. Conversely, lack of transparency around salary or no response to an application is most likely to negatively impact consumer purchasing intent—even more than rejection after an interview.
The report provides practical recommendations on how companies can leverage consumers as potential candidates, improve transparency and speed of response at every touch point, and develop an attractive employer brand aligned to the consumer brand. The report features information gained from ManpowerGroup Solutions’ survey of nearly 18,000 candidates in 24 countries. Key findings of the survey are outlined in the infographic below.