HR Works: Attract Top Candidates with Visual Job Postings & Storytelling


We’re all posting job openings, and our postings are competing with hundreds of others to grab the attention of top candidates. How do you fight through to be sure your posting gets in front of the kinds of candidates you seek, and then entices them to respond?

Today’s guest, Elena Valentine, CEO of Skill Scout, has advice on how to add the “Wow Factor” top all your posts. A workplace storyteller and design researcher, Elena spends her days leading the team at Skill Scout to bring jobs to life on video.

Note: This episode was recorded live at BLR’s RecruitCon conference in Nashville, where Elena presented on the topic of visual job postings. RecruitCon 2019 will take place in Austin, TX next May. Learn more at